Salesforce Marketing Cloud Administrator
Company: Fisher Investments
Location: Camas
Posted on: October 18, 2024
Job Description:
Are you looking to join a global technology department that is
invested in how technology impacts our growing business? Do you
enjoy being a part of a technology team that develops strategic
solutions and supports new technology implementations? If so, we
want to hear from you!
The Opportunity:
We are looking for a hands-on Salesforce Marketing Cloud (SFMC)
Administrator with a background in financial services to support
our marketing and corporate communications teams. You will have
experience with marketing automation, data management and API
integration with 3rd party platforms. Knowledge of customer
engagement strategies, and the ability to collaborate effectively
with cross-functional teams is expected. This role offers a rare
opportunity to shape the future of FI's MarTech technical
landscape. You will report to the Application Development Team
Lead.
The Day-to-Day:
- Platform & Configuration Management: Administer and maintain
the SFMC platform, ensuring optimal performance, security, access,
and reliability
- Automation: Guide and support users in the creation, execution,
and optimization of single/omni-channel journey orchestration
- Data Management: Manage and segment customer data for targeted
marketing efforts, ensuring data accuracy and compliance with
privacy regulations
- Reporting and Analytics: Create and analyze reports to measure
campaign performance, providing insights and recommendations for
improvement
- Integration: Oversee the integration of SFMC with other systems
and platforms, including CRM, DAM, and CMS
- Support: Provide technical support and training to marketing
and corporate communications teams, addressing any platform-related
issues or inquiries
- Compliance: Ensure all marketing activities comply with
industry regulations and company policies, particularly regarding
data privacy and security
- Continuous Improvement: Stay up-to-date with SFMC features and
best practices, recommending and implementing enhancements to
improve platform use
Your Qualifications:
- Minimum 5 years of experience as a Salesforce Marketing Cloud
(ExactTarget) Administrator
- Proficiency in Salesforce Marketing Cloud (Email Studio, Mobile
Studio, Social Studio, Journey Builder, Automation Studio)
- Plan work of self and others and resolve technical and other
problems
- Perform off-hours production support as needed
- Experience with Datorama
- Experience with basic HTML (e.g. creating tables, links, and
bolding)
- Experience with AMP script and SQL
- Digital marketing experience
- Familiarity with REST/SOAP APIs. Experience with MuleSoft/Azure
API framework is desired but not required
- Excellent problem-solving, analytical, and communication
skills
- Bachelor's degree in MIS, Computer Science, Engineering,
Physics, Mathematics, or related discipline
- Certifications: Salesforce Marketing Cloud certifications
(e.g., Marketing Cloud Email Specialist, Marketing Cloud
Consultant)
Compensation:
- $95,000 - $150,000 base salary per year in the state of WA -
New hires should expect to start at the lower end of the range
depending on experience
- Eligible for a discretionary bonus based on firm and individual
performance
Why Fisher Investments:
We work for a bigger purpose: bettering the investment universe. We
take great pride in our inclusive culture, our learning and
development framework customized for every employee, and our Great
Place to Work Certification. It's the people that make the Fisher
purpose possible, and we invest in them by offering exceptional
benefits like:
- 100% paid medical, dental and vision premiums for you and your
qualifying dependents
- A 50% 401(k) match, up to the IRS maximum
- 20 days of PTO, plus 10 paid holidays
- Family Support programs including 8 week Paid Primary Caregiver
Leave, fertility, family forming, and hormonal health assistance
and back-up child, adult, and elder care
- $10,000 fertility, hormonal health and family-forming
benefit
- Opportunity to participate in our hybrid work from home
program. This program is subject to change. Based on tenure and
performance eligibility, you will have the opportunity to work from
home up to 75 days per year
FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER
Keywords: Fisher Investments, Aloha , Salesforce Marketing Cloud Administrator, Advertising , Camas, Oregon
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